Privacy Policy

This Privacy Policy outlines how your personal information is collected, used, and disclosed when you visit or make a purchase from [aeaefurniture.com] (the “Site”), operated by Aeae Furniture. We are committed to safeguarding your personal data in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

 

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information on individual web pages or products you view, referring websites or search terms, and how you interact with the Site. This is collectively referred to as “Device Information”. We collect Device Information using the following technologies: 

  • Cookies – small data files stored on your device, often including an anonymous unique identifier. Learn more at www.allaboutcookies.org.

  • Log Files – which track actions on the Site and collect IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web Beacons, Tags, and Pixels – electronic files that track browsing behavior on the Site.

When you place or attempt to place an order, we also collect:

  • Your name, billing and shipping address, payment information (including credit card numbers), email address, and phone number.

This is referred to as “Order Information.” Together, “Device Information” and “Order Information” constitute your “Personal Information.”

 

How We Use Your Personal Information

We use the Order Information to:

  • Fulfill and manage your orders (including payment processing, shipping, and order confirmations);

  • Communicate with you;

  • Screen orders for fraud and risk; and

  • Provide information or marketing based on your preferences.

We use Device Information to:

  • Improve and optimize the Site (e.g. through analytics on customer interaction and website performance);

  • Monitor for potential fraud or risk (particularly your IP address).

 

Sharing Your Personal Information

We do not sell your personal information. However, we may share it with third parties to support the above purposes. For example:

  • We use Shopify to power our online store. Read Shopify’s privacy policy here.

  • We use Google Analytics to understand Site usage. Read more here or opt out here.

We may also disclose your Personal Information to comply with legal obligations, regulatory requirements, or lawful requests from authorities.

 

Behavioural Advertising

We may use your Personal Information to deliver targeted advertisements or marketing communications we believe are relevant to you. For more information on how this works, visit the Network Advertising Initiative.

To opt out of targeted advertising, visit:

 

Do Not Track

Please note that we do not modify our data collection or usage practices when we detect a “Do Not Track” signal from your browser.

 

Your Rights

If you are a Singapore resident, you may:

  • Request access to your personal data;

  • Request correction or deletion of inaccurate data; and

  • Withdraw consent to the use of your data at any time, subject to legal or contractual obligations.

If you are a resident of the European Economic Area (EEA), please note that your information may be transferred outside of Europe, including to Canada and the United States, to support our legitimate business operations or fulfill contractual obligations (e.g. fulfilling your order).

 

Data Retention

We retain your Order Information for as long as necessary to fulfill the purposes for which it was collected, including legal, regulatory, or accounting requirements, unless you request its deletion.

 

Changes to This Policy

We may update this policy from time to time to reflect changes to our practices, operations, or legal obligations. All updates will be posted on this page with the date of the latest revision.

 

Contact Us

For questions, access requests, feedback, or concerns regarding our privacy practices, please contact: info@aeaefurniture.com