For some people, the sense of smell is the most important of the five senses. Lighting an incense stick in the morning to start the day, and another in the evening to end is a ritual as grounding as breath. Their memories are held by smells. That whiff of whiskey reminds them of their first breakup. The powdery scent reminds them of their mum’s goodbye kiss before school. The cheap smell of wax takes them back to the days when dupes of luxury candles were the only option that fits their paycheck.